The Power of Retail Branding: 2005（中图特价艺术书） 阿里云 lit azw3 txt pdf caj 下载 在线

The most inventive retail marketers reveal what really works in

the powering of a retail brand in The Power of Retail Branding. The

reade***ill get an inside look at the marketing objectives,

strategies and executi*** of today’s innovative retailers.

The dimension and scope of retail branding are illustrated through

a panorama of hundreds of full-color visuals from successful retail

marketing campaigns.

Also included are personal interviews with the brand planners

and concept builders. Case studies are presented in individual

secti*** headed by a discussion of the concept of the brand/power

strategies. These brand building concepts include the retailer’s

commitments, its image, its products, its in-store experiences and

its lifestyle positioning of the customer.

The Power of Retail Branding is intended to be used as a tool to

aid in the creation of strategies for powering brands. It will also

help the reader empower their employees-as-the-brand and their

customers-as-the brand.

This book serves as a retail branding think-tool to stimulate a

process of "how-to-think" rather than ‘what-to-think."

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